The onslaught of the pandemic shattered the economic infrastructure of the wellness community. Many wellness leaders found themselves out of employment, with facilities shuttered and physical gatherings on hold indefinitely. Unlike other grant rounds, which weigh the effectiveness and ingenuity of leaders in our consideration process, these relief funds were distributed on a rolling basis. We granted based on the amount of monthly revenue lost to COVID-19, which was defined by the applicant.
From March – August 2020, we granted $169,080 in emergency relief to 101 wellness leaders. Recipients of this grant were kept anonymous to protect their privacy. These funds were raised by both individuals and corporations on GoFundMe.
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